How much is your business worth? It seems like a simple enough question to answer. Not off the top of your head, of course. But it ought not rank up there with life's great imponderables. After all, there are armies of experts--CPAs, ASAs (accredited senior appraisers), AVAs (accredited valuation analysts)--whose job it is to boil your capital assets, your contracts, your intellectual property, and everything else down to a simple bottom line.